Kumi Naidoo coming up with a fun/symbolic tactic to inspire others to take action - there’s more than one way to go green!
Greenpeace International head to dye beard green at Rio+20 for Earth Hour
Kumi Naidoo, the Executive Director of Greenpeace International, has pledged to dye his beard green at the RIO+20 conference later this year if 10,000 people commit to Earth Hour this year. The challenge is part of the Earth Hour I WILL IF YOU WILL campaign. Head to YouTube.com/EarthHour to accept Kumi’s IWIYW